Glossary of Email Marketing Terms

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Term Definition
Tag line
A slogan or phrase which explains the important product attribute .Also a theme of a campaign.
Triggered Email
An e-mail message sent to a list subscriber based on an event, such as a customer's birthday or anniversary date. Marketers can send triggered emails, including special messages or discount coupons, using information volunteered by the customer when they signed up to the email list or registered for membership.
Twitter
A free social messaging tool that allows people stay connected using text message updates of up to 140 characters. Twitter messages, or Tweets, are based on answering the question "What are you doing?". Users then post thoughts and observations as updates during the day. Your update is posted on your Twitter profile page through instant messaging, RSS, e-mail, SMS text messaging, the Twitter Web site, or through other social sites and applications (apps).

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