Glossary of Email Marketing Terms

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Term Definition
Hits
A unit of measurement of activity used in Web analytics. A hit is defined as any request for a file from a Web server. If on one page you have four images, two JavaScript items and you use an auxiliary CSS file  you'd record eight hits for every web visitor.
Hivemind
A connected target audience. A Hivemind is a group of people which has constellated around a particular product or service. Hivemind audiences stay connected in many ways; reading blogs, using RSS feeds to stay in contact with minimal effort, joining social networks etc.
HTML (HyperText Markup Language)
The coding language used to create and link together documents and files on the internet.
Hyperlink
A navigational reference to another document or page on the internet.

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