Glossary of Email Marketing Terms

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Term Definition
A free-access social networking website, operated and privately owned by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves.
An image appended to domain name by a browser to make a website or online business stand out.
The RSS or Atom feeds used by news aggregators.
Feed Reader
An aggregator of content, subscribed to by the user, so that specific content or search results arrives in their reader.
A Google owned company with a tool that enables web sites, blogs and podcasts to "burn" content into a simple way for readers to subscribe.
Refers to being locatable. Though tied closely with Information Architecture on the Web, particularly within one site, findability has also become a popular term for defining how findable, locatable and navigable a business or persons presence is on and across the web and social networking.
Externally measurable characteristics of prospect companies, including; size, revenue, industry, and geographical locations.
Focus Group Interview
A research method where a small group of consumers to discuss about a product or advertising.
An electronic form, typically within a landing page or email, which is used to collect information about a prospect or customer. The Data is then fed into a marketing database or CRM system.
An online community where visitors can share, discuss about the topic they choose.
FTP (file transfer protocol)
The means by which files are transferred from your computer directly to your website.

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