Glossary of Email Marketing Terms

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Term Definition
Email
Enables the creation, sending, receiving and saving of messages when using electronic communication systems.
EPV (Earnings Per Visitor)
A breakdown of how much a website or Internet company makes on average based on the number of clicks or visitors it receives.
Event Blog
A blog specifically launched as a companion to an event.
Event Marketing
e.g industry conference, trade shows, user forums, webinars, etc.
Exit Traffic
Refers to the kind of patterns are taking place when people exit or move away from a website.
Eye Rest
Using images, bold text, bullet points, lists, and hyperlinks to break up long copy blocks and give readers eyes a rest.

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