Glossary of Email Marketing Terms

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Term Definition
Acronym of Business to Business. This term refers to relationships between businesses that only offer goods or services to other businesses.
Acronym of Business to Consumer. It refers to businesses that offers goods or services directly to the private consumer, and NOT to businesses.
Style of web advertising where a web ad is placed along the top or side of a website.
Banner Exchange
A method in which advertisers work together and allow each other to place their banner ad at the top of the other's website.
Black Hat SEO
Refers to any unethical SEO tactics where a website attempts to gain higher search engine rankings by tricking web spiders, for example, by stuffing key words into a page.
Built by Research In Motion (RIM) - BlackBerry is a line of mobile e-mail devices and services. Users can send and recieve emails from their Backberry as well as use it as a phone or to surf the internet.
Derived from "weblog", a blog is a web page contain entries in reverse chronological order, with the most recent entry on top. In addition to the standard text blog, we now have photo blogs (consisting of uploaded photos), audio blogs (a.k.a. "podcasts") and video blogs (which consist of regularly uploaded video files). Blogs today represent powerful tools to engage potential buyers, establish thought leadership and increase organic search rankings.
A collective term encompassing all blogs and their interconnections. It is the perception that blogs exist together as a connected community (or as a collection of connected communities) or as a social network or hivemind.
Bounce backs
An email that never arrives in the recipient's inbox. The email is sent back, or bounced back, to the sender with an error message. There are two types of bounce back: 1) Soft bounce is used to describe an e-mail that has bounced back to the sender undelivered after it has already been accepted by the recipient's mail server. 2) Hard bounce is used to describe an e-mail that has bounced back to the sender undelivered without having been accepted by the recipient's mail server.
Bounce Message
An automated email message from a mail system informing an email sender of a delivery problem. The original message is said to have bounced. In the internet's standard e-mail protocol SMTP, a bounce message is also known as; a Non-Delivery Report/Receipt (NDR), a (failed) Delivery Status Notification (DSN) message,or a Non-Delivery Notification (NDN).
Brand manager
Person who develop and execute marketing strategies to increase a brand popularity.

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