Glossary of Email Marketing Terms

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Term Definition
Acquisition cost
The price of gaining a new customer, client, or supplier.
Above the fold
Above the fold refers to banner advertisements displayed at the top of a web page. It can also refer to information which is placed at the top of a webpage or email, so visitors can see it without having to scroll down the page.
Ad clicks
Number of times a user click on an ad banner.
Ad rotation
This refers to the changing ad display on a web page, which shows a different ad on the page each time it is refreshed or viewed by a new person.
Ad tracking
A method used to check how many clicks or hits are recieved by an ad. his tool is useful for discovering how to better personalize ads, where the most revenue comes from, how to reach more customers and how to encourage more new customers.
Android
Also called the Android Platform - the Android Phone is a result of the Open Handset Alliance Project based on the Linux kernel, but the platform itself was originally developed by Google. This open and free software stack includes an operating system, middleware and also key applications for use on mobile devices, including smartphones.

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