Glossary of Email Marketing Terms

Begin with Contains Exact termSounds like
 
Term Definition
Lead Scoring
Refers to the predictive ranking of the value of one lead versus another to the organization. Usual sources of data for Lead Scoring include explicit information, such as Demographics and BANT criteria (Budget, Authority, Need and Timeline), in combination with implicit or behavioral observations.

Free 30 Day Trial

  • Full functionality
  • No card details required
  • Access to our extensive free template library
  • 30 days completely FREE

START YOUR FREE TRIAL