Glossary of Email Marketing Terms

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Term Definition
Data Watchdog

Data Watchdog is an email marketing tool available to BrotherMailer users. Data Watchdog maximises your email delivery rates and protects sender reputation by actively preventing BrotherMailer users from mailing to data which could cause complaints and issues, as well as by quarantining any 'high risk' files prior to upload.

 Data Watchdog scans every email uploaded, then uses complex algorithms in order to detect data collected without adequate permissions.


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