Glossary of Email Marketing Terms

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Term Definition
Content Management System (CMS)
A software system, for creating and managing HTML content, usually implemented as a Web application. It is used to manage and control a large, dynamic collection of Web material. A CMS facilitates content creation, content control, editing, and many essential Web maintenance functions. The software usually provides authoring (and other) tools and is designed to allow users, with little or no knowledge of programming languages or markup languages, to create and manage content easily.

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