Glossary of Email Marketing Terms

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Term Definition
Bounce Message
An automated email message from a mail system informing an email sender of a delivery problem. The original message is said to have bounced. In the internet's standard e-mail protocol SMTP, a bounce message is also known as; a Non-Delivery Report/Receipt (NDR), a (failed) Delivery Status Notification (DSN) message,or a Non-Delivery Notification (NDN).

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