Glossary of Email Marketing Terms

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Term Definition
Derived from "weblog", a blog is a web page contain entries in reverse chronological order, with the most recent entry on top. In addition to the standard text blog, we now have photo blogs (consisting of uploaded photos), audio blogs (a.k.a. "podcasts") and video blogs (which consist of regularly uploaded video files). Blogs today represent powerful tools to engage potential buyers, establish thought leadership and increase organic search rankings.

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