Compare package features

Here at BrotherMailer we offer four different packages, Freemium, Standard, Professional and Enterprise. This table will help you to see the features on offer with each package, and enable you to decide which package best suits you.

If you have any questions on how to use this table, or the benefits of any particular option, please call us on 020 7183 1652.

Data Management

  Freemium Standard Professional Enterprise
Number of contact records in database 500 limit 5000 limit Unlimited Unlimited
Historical access to reports and campaigns - number of months stored 6 12 24 60
Automatic bounce handling
Data de duped on upload
Amend contact details on-screen, or re-import to refresh the data
Advanced 'sign-up form' feature – Create advanced web sign-up forms at the click of a mouse to opt contacts into multiple address books and to collect/append valuable additional data fields
Suppression list management - bulk import all unsubscribes
Number of mailing lists / address books 1 5 Unlimited Unlimited
Number of customisable data fields (in addition to five default variables) 1 5 10 400
Custom adjustable hard and soft bounce management thresholds Fixed Fixed
Mappable data, on import
Data integrity scoring
Domain suppression
API to connect BrotherMailer to your back-end data system
Export soft and hard bounces and unsubscribes by date range, campaign or total amount
One-click integration with SalesForce
WordPress sign up connector
Microsoft Dynamics CRM connector.
Third Party App integration, allowing you to use BrotherMailer within a third party platform
Segmentation Data Query Builder (including queries by contact history data)
Geomap segmentation


  Freemium Standard Professional Enterprise
Drag-&-drop Easy Editor makes template building and editing a breeze - no HTML or coding skills required - at all
Built-in Spam Assassin spam checker
Personalise your email content at the touch of a button
Add external web links to your email content at the touch of a button
'Refer a Friend' link
WYSIWYG editor
'Add to safe senders list' link
Number of personalisable fields (in addition to five default variables) 1 5 10 400
Template Library including over 100 free, professionally designed generic templates
Campaign Archive Feed link
Easily upload your design templates into BrotherMailer
Easy image resizing tool
Add to social networks' link
Dynamic Content
Personalised preview
Advanced spam checker with breakdown by desktop client, server and gateway firewalls (usage charge applies)
Document Manager- link to and launch PDFs, and any other documents, directly from your marketing emails, in one quick step
Survey Builder - available as an add-on service, for easy online survey building, with automatic, real-time population of response data into your BrotherMailer lists. Additional monthly charge applies for this service
Site Builder, for quick and easy creation of dedicated landing pages for your email campaigns


Freemium Standard Professional Enterprise
Free, unlimited test sends
Inbox Preview (usage charge applies)
Multiple subject line split testing
Email content split testing
'Friendly from address' split testing


Freemium Standard Professional Enterprise
'Sent by BrotherMailer' footer
Uncapped send volume 500 / month
Multipart delivery
Plain text only campaigns
Schedule campaigns to be sent in the future
Outbox, with campaign 'pause' button
Triggered emails following web form submission
Send from your (set-up charge applies)
Generic, account-wide auto responder for all email replies
Auto responder for email replies, customisable by campaign
Triggered emails based on recipient action
Custom event triggered emails (e.g. Upsell email sent automatically to any customer who orders product A, or who's Birthday it is)
Series triggered emails (e.g. four-stage subscription renewal programme)

SMS Campaigns

Freemium Standard Professional Enterprise
Create SMS Campaigns    
Add personalised fields    
Auto response SMS    
Email sign up via SMS    
Send single SMS via API    
Full reporting    


Freemium Standard Professional Enterprise
Graphical representations of your results
Delivered and open rates
Links clicked - by link name and URL
Bounces and unsubscribes
Drill down to individual recipients
Overlay, hotspot report
Print out board room ready reports
Unlimited export of the reporting stats
Generate "Hot Prospects" reports to further target your lists
Filter results by Link Name to generate follow-up campaign lists
Social network bookmark views
One-click Google Analytics tracking code tool
Schedule report update, emailed to up to five colleagues per campaign
Automatic list/address book generation from reports, for follow-up campaigns based on filtered results
Website page and path tracking
ROI tracking from email to website conversion, by numerical and alpha codes
Compare reports from different campaigns
Report by top 10 domains
Reports Filter all reports by address book, segmentation filter or dynamic content
Contact history reporting
Geomap of results


Freemium Standard Professional Enterprise
Online FAQ and help
Free unlimited email support
Free telephone support 30 days
Dedicated Account Manager who knows your business

Account management

Freemium Standard Professional Enterprise
Number of licensed users 1 3 10 Unlimited
User permissions management
Hierarchical Parent and Child accounts (Chargeable per Child Account)
Corporate Console