Travel Email Marketing – How To Make Your Emails Stand Out

Most people have been using emails for so long they can’t imagine using them for something other than sending or receiving mail. But eye catching and professionally designed email templates can become a significant tool of travel email marketing campaigns aimed at boosting sales and bringing top delivery rates to your company. Email marketing is one of the most effective means to promote your products or services as it doesn’t cost pots of money yet is a great way to reach out to your potential customers. Today you can find thousands of email templates online and it doesn’t take much time or effort to learn how to use them. But if you want your emails to stand out from the rest, take a look at the following tips.

Create personalised emails

Personalising your emails can help you achieve higher response rates from your customers. You can personalise your emails by name or product name as well as by up to a hundred of different fields in one single email. Personalisation of emails helps tailor your travel email marketing campaigns so that different groups of customers receive different content. These data segments allow you to create unlimited triggered email campaigns saving you money and generating higher response.

Send permission-based emails

If you don’t want your emails to be considered as spam and deleted, try to send your emails only to people who have requested to receive them. Maintaining a strictly enforced anti-spam policy is crucial for any professional travel email marketing campaign if you want it to be successful. Permission-based emails also mean getting the green light from the Internet service providers while spammers are often banned or shut off by their service providers. Sending spam may ruin your reputation very fast while permission-based email marketing can help build your brand value, increase sales and strengthen the relationship with your customers.

Opt for HTML email templates

Until recently text-based emails were the most popular way to communicate but HTML emails are becoming more preferable for travel email marketing campaigns because they convert better in email marketing tests and are more appealing in terms of visual appearance. They provide better visual engagement and there’s only a fraction of a second for a user to open an email and decide whether they want to read it or not. The use of colour and appealing visuals helps keep users interested long enough to read your message. With HTML emails, you can deliver your messages in bulleted lists, columns, table layouts and a variety of text justifications. You can also highlight important words and concepts with colour which makes it easier for the reader to identify crucial parts of your email.

Sending professionally designed email templates to your customers is the first step towards a successful travel email marketing campaign. They offer increased interactivity with your customers and are a great marketing tool if used properly. If you doubt whether any particular template appeals to your subscribers, test them all over again to see if they meet your requirements.