With more and more restaurant businesses jumping at the chance to boost success through online marketing, implementing an effective email marketing campaign in your business plans is definitely a win. Even if you already have a blog as well as Twitter and Facebook profiles, it doesn’t mean that your online marketing campaign should be all about social networks. Given that restaurant email marketing is an effective way of accessing new and dedicated clients, it’s worth giving it a chance. Besides, the possibility to directly get into the customer’s inbox is precious so go for it.
Unless you’re not an online marketing expert, you need professional assistance to manage your email marketing campaign right. Start with studying top restaurant email marketing practices that may help get sure-fire results and convert potential clients into buying customers.
Practice #1. Make sure recipients are interested in your emails
Only if your emails are requested you have a chance to get your email straight into the client’s inbox and opened; that’s why it’s really important to build strong relationships with clients via email. Obviously, irrelevant emails cramming the client’s inbox are annoying and normally have low response rates so try to avoid this by learning what exactly your potential clients need. First of all, request opt-in from your visitors and provide certain incentives for submitting email addresses. Ensure you use email addresses properly, in any possible way, but avoid overusing them. Try to moderate the frequency of communication with each prospect and loyal client and enable easy trackable opt-out so that you can promptly analyse the reasons why people leave.
Practice #2. Creating relevant and personalised emails
It’s generally known that email recipients tend to open emails for a few moments before making the final decision – to delete or read them. If you don’t want to put your restaurant email marketing campaign at risk, ensure emails are relevant and subject lines are to the point as well. Next, try to make emails as personalised as possible by using all the information you have on clients in your database: preferences, contact histories, demographic data and so on. Personalised emails help create an impression of exclusiveness which counts in your favour.
Practice #3. Ensure you send valuable emails
If you want your restaurant email marketing campaign to work, bear in mind that all the emails you send to clients should be valuable. As is stated above, personalisation and relevance can make all the difference but this is not all there is to it. Over time, no matter how relevant and personalised your emails are, if you don’t provide something valuable in every email, you can lose your dedicated audience. The best thing you can do is provide special calls to action in every email you send, be it an online survey to participate in, new special offer or request to update contact information. All these steps can help you understand your audience needs better and customise your campaign accordingly.
These are the main three practices of restaurant email marketing you can use to boost business success. Take email marketing seriously and make every email engaging, valuable, relevant and up-to-date to get the customer on the hook.