Nobody can do everything but everybody can do something. Under this motto various charity and non-profit organisations help to protect the environment, fight against inequality and discrimination, help people in need and those who have suffered from natural or man-made disasters. If you participate or run such an organisation you cannot underestimate the importance of effective communication and public relations. You need to alert citizens to the burning problems of today, attract volunteers and sponsors, promote your organisation to establish a good reputation and gain governmental and public support. Quality charity email marketing can help you to achieve these goals.
Firstly, a newsletter is an efficient shortcut if you want to make your call for action heard. Sometimes when people hear or read about some charity case they might be willing to contribute help or money but they simply don’t know how to start and gradually their interest fades. So why not make life easier for them by putting all answers they need directly into their mailboxes? Using helpful charity email marketing you can keep in touch with your subscribers, inform them of the progress of already running campaigns and advertise up-coming events. What’s more, customised newsletters are usually perceived more personally, thus producing more response.
With the help of innovative email marketing technologies you can create high quality email templates at the click of a mouse. Use different fonts, colour schemes, designs and play with the layout of material to highlight the key information. They say a picture is worth a thousand words, so you should also supplement your newsletters with evocative images that embody the message of your campaign. All these visual aids paired with informative and well-written content can keep your readers interested. It goes without saying that responsible charity email marketing has nothing to do with spam, so make sure you send newsletters only to those who has subscribed to them.
Value for money
If you’re about to launch a charity email marketing campaign it’s natural for you to worry about how much it’s going to cost your organisation. As a rule, non-profit organisations don’t have much money to spend on public relations and the major part of promotion is done by volunteers. But when it comes to email marketing it may be difficult to achieve the high standard of templates or integrate your campaign with helpful data management or reporting services. So it’s better to leave these tasks for specialists because, in the long run, professional charity email marketing can turn out to be more cost-effective thanks to higher response rates. Additionally, some email marketing companies offer special charity packages with considerable discounts for non-profit organisations.
It’s clear that quality and informative newsletters can help you to appeal to the hearts and minds of your subscribers and encourage them to join charity projects and volunteer activities. Either you aim at launching e-fundraising or just want to draw people’s attention to some acute problem reliable charity email marketing can be your first step to success. You can also make use of good value packages offered by email marketing companies that realise the social importance of non-profit organisations.