Monday, 18 February 2013 10:49

Keep customer loyalty with dynamic content

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Email marketing is a great way to stay in touch with your customers, letting them know about your latest news and offers.  However, we must take into consideration the amount of emails that the average person receives in one day, and the importance of making our messages stand out.

The subject line is the reader’s first point of call; a bad subject line will have your campaign in the trash folder in the blink of an eye.  Personalise the email, but don’t go overboard, ensure it includes the basic point of the message and a call to action.  Consider using split line testing to make sure your title performs well.

Social media marketing may be getting more popular but email still has advantages over it, according to an industry expert.

Dawn Altnam, a self-employed blogger who covers a range of tech and marketing issues, has claimed that email still remains the top communication method in the business world.

 In her latest blog for business2community.com, she listed a number of reasons why an email marketing message is more likely to be read than promotional social media content.

An industry insider said that marketers need to constantly make sure they are creating content.

Mike Lieberman, co-founder and president of company Square 2 Marketing, said that regular content ensures businesses are kept in the minds of consumers and also helps to generate more leads.

Mr Lieberman also refers to statistics from hubspot.com which claim that companies who post content three times a week upwards will have a significant increase in customer conversions.

Most marketers will up their spend on email marketing this year, as digital advertising budgets experience yet another increase.

That's according to new research from BtoB Magazine, whose outlook for 2013 should read positively for marketers lending their expertise to a wide range of channels.

Conducted in November 2012, the study indicated that slightly fewer than half of US marketers have set their sights on increasing overall marketing budgets this year. Meanwhile medianewsline.com says an even larger figure of 67.2 per cent will allocate more spend towards advertising products and services on digital platforms.

Customer loyalty is fading in the tourism industry, according to a new study.

A survey conducted by Deloitte has indicated that both airlines and hotels are struggling to attract repeat custom from tourists who have previously used their services.

It suggested that only eight per cent of tourists always stay at the same hotel chain when they are away. Meanwhile, only 14 per cent use the same airline wherever they travel. According to bizreport.com, these figures were down compared to previous studies.

Email content will be judged more on quality than volume in 2013, one analyst has claimed.

Tech journalist Thomas Stone echoed claims made by marketingpilgrim.com by saying that the age of quantity over quality is firmly over in the email marketing world. Instead, businesses would soon be putting together campaigns aimed at creating the right quality content to fit in with a larger marketing plan.

Friday, 25 January 2013 11:12

Pepple watch starts shipping

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Emails could become even more integrated in day-to-day life with the production of a new "smart watch" that can do much more than just tell the time, pocket-lint.com reports.

The so-called 'Pebble' watch made a splash at the CES conference earlier this year when it was shown to offer email alerts, download apps, play music and connect to smartphones via Bluetooth.

Wednesday, 23 January 2013 15:09

The right subject line

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Regarding email marketing, some details are crucial for the success of a campaign. One of the elements that will make people open your emails is the subject line.

 

To increase to open rate, techniques could be used to attract the reader’s attention, such as including their interests in the email.

Some of the most clichéd words in the email marketing industry have been outlined by one blogger.

Kate Webster told emailschools.info that consumers are now making increasingly quick decisions on whether they will read an email or mark it as junk. In light of this, businesses should avoid using clichéd words or phrases in their subject lines as these could end up scotching an otherwise good campaign.

The worst offenders, as outlined by Webster, were 'leader/top', 'unique/innovative', 'professional', 'largest selection', 'best price', 'huge savings', 'simple/easy', 'service', 'free gift' and 'solution'.

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