Email marketing is one of the most efficient ways to stay in touch with your clients. It is measurable, flexible and economical. Campaigns can also be personalised and segmented to allow people to receive the information they both want and need.
Today, I have some tips for you to get the absolute best out of your campaigns.

In general, email marketing campaigns are more effective than those performed on social media. In order to generate the best conversion possible from your campaigns, today we will discuss four tips specially designed for hotel email marketing.

We are basing our tips on a study carried out by Revinate, a software company who specialise in data analysis specifically aimed at hotels. The survey included 77 million emails from customers across North America, Asia Pacific and EMEA (Europe, Middle East and Africa).

The Easter break probably has you thinking about spring cleaning your wardrobe, the garage, and wherever else things get dumped in your house, but have you considered cleaning out your contact databases as well? Today I will explain why you should do it, and the benefits you will see from doing so.

The success of an email marketing campaign is affected by the quality of the data it is sent to, after just 12 months 10% of your databases will be out of date.

As your database increases, the erroneous and duplicate contacts will start to affect your campaigns, hard bounces, unsubscribes and complaints will increase, open rates and click through rates will decrease.
BrotherMailer will assist in this way, by de-duping contacts on upload, meaning no duplicates, and also removing erroneous addresses, meaning you will never send to these contacts. However, the system cannot do anything about those people who have moved on, and simply do not want to hear from you any more, but haven't yet unsubscribed.

Google has now launched it's latest addition to the line of “Go” apps, Gmail Go.  They are essentially slimmed down versions of the original apps, aimed at lower spec mobile devices and those wanting to save space, time and money.

The new applications take up less room, and processes requests faster, saving data usage.

Thursday, 25 January 2018 00:00

What is the GDPR?

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In 1995 the Data Protection Directive was created, however, according to most sources more than 90% of data used has been created since 2014.  This means that the DPD is now out of date, and so the EU has decided to bring in the GDPR – General Data Protection Regulation.

The changes will become effective on the 25th May 2018, and will be enforced in all European countries, and will apply to all companies who use data for anyone living in those counties, regardless of where that company is based.  With Brexit looming, many have asked if this will affect the GDPR in the UK, the short answer is no, the government have confirmed on various occasions that the regulations will apply to the UK after Brexit.

Friday, 17 November 2017 00:00

How to make the most out of Data Segmentation

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Segmenting your email lists is a vital part of email marketing these days, but making sure it is done right is just as important.

Splitting your email lists into various smaller groups means that you can send these groups targeted emails based on any information you have about your readers.  

Lets look at the ways we can split data and how this can benefit us.

Thursday, 09 November 2017 00:00

Tools to improve your email marketing campaigns

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We all know that the success of an email marketing campaign depends on your customers opening your message, but the open rates are not the only factor.

What do your readers do after they have opened it.  Is the CTA clear, is the content effective?

The majority of marketing platforms do provide you with data on open rates and clicks, but BrotherMailer offers so much more.

With Valentine’s Day just around the corner, it's the perfect time for email marketers to target any prospective customer’s.

With over half of today's customer celebrating the event, the average spend works out at around 100 pounds.  It's not easy to cash in on this time, but with my 5 tips below, you should make some headway.

Wednesday, 08 February 2017 00:00

What is FOMO and how can it help with your open rates?

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We all know how difficult it is to get readers to open our emails, we all split test, segment data, use dynamic content, but sometimes we just cant get the job done.

A recent survey looking at what makes their readers open emails has shown that fear of missing out or FOMO is a leading factor.  Whilst this is becoming a coming phrase amongst the younger generations, it is useful to email marketers.

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