Tuesday, 23 October 2012 09:25

Our Automated features are so powerful

Written by

Today I will change up what I normally blog about. Normally my blogs are full of innovative and useful tips for you to add in to your email marketing strategy. Today I’m going to sing the praises of email marketing, particularly automated features. Email marketing and these special tools really are taken for granted.

If you’re reading this blog, you know that email marketing really does work. Research shows that it works, and I see every single day the striking results that prove that it works. But there may still be things that you are missing out on.

What good is a non-opener? Well I’m not saying that it’s a great thing, but it’s not necessarily a bad thing either. Your customer may have been interested in your email but just received it at a inconvenient time. So of course being such a dynamic, adapting industry there is a tool in place for this; Re-mail. With just the click of a button you can send re-send your campaign to anyone that didn’t open the email on the first send. By using this tool you can see an increase of up to 20%.

Triggers. Triggers are one of the most powerful tools across all of the email marketing platforms. They target a customer based on their previous behaviour. So you can send a specific campaign to certain clients based on which links they have clicked on from the previous 4/5/6 campaigns.

Of course reminders have been around forever, not just email marketing but with everything to do with sales. But you can set automatic reminders for people that have clicked on a certain deal/product. For example, you send out a campaign with a load of deals and offers that run out at the end of November, you can set a automatic reminder to be sent to anyone that clicked but did not purchase the offer to be sent to them say 1 week, 3 days and 1 day before the offer expires.

Automatic features like these that may take an hour to set up but then work completely solo from then on in are so powerful and will seriously increase your online sales. Just remember that a non-opener is not necessarily a lost cause, give them another chance with a re-mail and last but not least do not let your recipients forget when your amazing offers end and send them a automated reminder


Mitch O'Callaghan is the UK Sales Manager here at BrotherMailer, and spends his time talking to Email Marketeers, finding out what's new and what's old, what works, what doesn't, and ensuring BrotherMailer users get the best results.

Tel: 020 8774 7148 mitch@brothermailer.co.uk