And then vice versa, put a blog in your newsletters. It will give you extra content that is relevant and entice your newsletter subscribers to visit your site and have a read of your blog every now and then.
If someone is on your webpage reading one of your blogs, chances are they want to know more, so have a paragraph at the end of your newsletter with a bit of information on how the reader can hear more from you, by ‘liking’ your page on Facebook, following you on twitter or signing up for your newsletter and receiving a weekly email.
You can integrate your blog posts and email campaigns with Google’s Feedburner. It allows your blog fans to get an email as soon as you publish a new blog. As long as you take the other tips on board it will not rival your newsletter, they can work as a team to build your list and create traffic to your site.
Give the option for the blog readers to share your wonderful blog with their like-minded friends and colleagues. Each blog should have a Facebook sharing button, a Twitter sharing button and an Email sharing button.
Your blog and your email can be a dangerous tool if you play them off of one another properly.