The BrotherMailer email marketing design editor for campaigns is one of the easier to use models that exists in the market today.
Using building blocks and the mouse to drag and drop, you can create a professional campaign in just a few minutes.
Today I will explain the basics of the system so that you can start your first campaign right now.
Every restaurant and bar has a use for email marketing campaigns, albeit sending an email about new deals, events at the location or special nights.
Email marketing can be useful for any company, but today we are going to look at how in can be used in the hostelery sector. I am going to give you some tips to improve your restaurant campaigns.
1. Customization, when you send an email to your friends or colleagues, you probably make it informal, email marketing messages should be a bit like that. Use their names and greetings, Hello John has a much better feel thant Dear Sir. With any good email marketing programme, it is very easy to do these steps, and let the customer feel a little more important.
You are here: Blog Mail outs perfect for revealing the bigger picture, claims expert Mail outs perfect for revealing the bigger picture, claims expertWritten by Rebecca Wey Wednesday, 27 March 2013 08:29
Email marketing is one of the most effective ways that brands can tell the full story behind their products and services.
This is the view of online marketing expert Margaret Spencer, who stays companies cannot afford to ignore the luxury of being able to go into detail with their branded messages.
Some traditional and online marketing techniques do provide as much, although very few can offer sufficient advertising space at a low cost.
There are a number of key tests that marketers can take that will have a positive impact on an emailing marketing campaign, according to marketing expert Carolyn Nye.
Writing for practicalecommerce.com, Nye suggests that marketers need to be testing their subject line as a good line will prompt consumers 'to start the conversion process'. As a result, when marketers looking at their subject lines, don't look at their open rates - look at the end conversion rates.
Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.
This is according to email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pinpoint where they're going wrong.
The key is to always give users the chance to leave a few comments or tick a couple of boxes after hitting the dreaded unsubscribe button. Feedback can be used to fine-tune a campaign and ensure the brand doesn't make the same mistake again, writes Ms Wiese at business2community.com.
Email marketing is a great way to stay in touch with your customers, letting them know about your latest news and offers. However, we must take into consideration the amount of emails that the average person receives in one day, and the importance of making our messages stand out.
The subject line is the reader’s first point of call; a bad subject line will have your campaign in the trash folder in the blink of an eye. Personalise the email, but don’t go overboard, ensure it includes the basic point of the message and a call to action. Consider using split line testing to make sure your title performs well.
Social media marketing may be getting more popular but email still has advantages over it, according to an industry expert.
Dawn Altnam, a self-employed blogger who covers a range of tech and marketing issues, has claimed that email still remains the top communication method in the business world.
In her latest blog for business2community.com, she listed a number of reasons why an email marketing message is more likely to be read than promotional social media content.
An industry insider said that marketers need to constantly make sure they are creating content.
Mike Lieberman, co-founder and president of company Square 2 Marketing, said that regular content ensures businesses are kept in the minds of consumers and also helps to generate more leads.
Mr Lieberman also refers to statistics from hubspot.com which claim that companies who post content three times a week upwards will have a significant increase in customer conversions.
Most marketers will up their spend on email marketing this year, as digital advertising budgets experience yet another increase.
That's according to new research from BtoB Magazine, whose outlook for 2013 should read positively for marketers lending their expertise to a wide range of channels.
Conducted in November 2012, the study indicated that slightly fewer than half of US marketers have set their sights on increasing overall marketing budgets this year. Meanwhile medianewsline.com says an even larger figure of 67.2 per cent will allocate more spend towards advertising products and services on digital platforms.