In 1995 the Data Protection Directive was created, however, according to most sources more than 90% of data used has been created since 2014. This means that the DPD is now out of date, and so the EU has decided to bring in the GDPR – General Data Protection Regulation.
The changes will become effective on the 25th May 2018, and will be enforced in all European countries, and will apply to all companies who use data for anyone living in those counties, regardless of where that company is based. With Brexit looming, many have asked if this will affect the GDPR in the UK, the short answer is no, the government have confirmed on various occasions that the regulations will apply to the UK after Brexit.
Segmenting your email lists is a vital part of email marketing these days, but making sure it is done right is just as important.
Splitting your email lists into various smaller groups means that you can send these groups targeted emails based on any information you have about your readers.
Lets look at the ways we can split data and how this can benefit us.
We all know that the success of an email marketing campaign depends on your customers opening your message, but the open rates are not the only factor.
What do your readers do after they have opened it. Is the CTA clear, is the content effective?
The majority of marketing platforms do provide you with data on open rates and clicks, but BrotherMailer offers so much more.
With Valentine’s Day just around the corner, it's the perfect time for email marketers to target any prospective customer’s.
With over half of today's customer celebrating the event, the average spend works out at around 100 pounds. It's not easy to cash in on this time, but with my 5 tips below, you should make some headway.
We all know how difficult it is to get readers to open our emails, we all split test, segment data, use dynamic content, but sometimes we just cant get the job done.
A recent survey looking at what makes their readers open emails has shown that fear of missing out or FOMO is a leading factor. Whilst this is becoming a coming phrase amongst the younger generations, it is useful to email marketers.
Email marketing is constantly changing, so marketers plans must evolve with it to make sure they are still hitting those in-boxes and getting those clicks. There are many issues which can occur to make a campaign fail, such as low open rate, low click rate, poor email design, bad planning etc.
Here are 7 ideas that really should be part of your marketing strategy in 2017.
Segmentation is a great way to maximise your open rates and eventually the profit margin.
The BrotherMailer segmentation tool is very simple to use, but are you getting the most out of it? A recent survey by eMarketer shows that 40% of marketers who segmented their databases saw improved open rates, and 24% also saw better deliverability.
Despite obvious differences between your customer base, from frequent buyers to first time buyers, they are all looking for the same thing, Value.
The more value your campaigns give to your email list, the more activity you can expect, and more success with your emails.
Personalisation is key to a good email marketing campaign, but can a brand go to far? How much information is too much?
Finding the right balance can be difficult, but it can be done.
Understanding your clients;
Data can be easily misinterpreted. Just because someone has bought a particular product once, does not mean that they are interested in receiving similar products, it may have been a gift. Campaign creators need to be flexible when interpreting past purchase data.
When we chat with our friends on Facebook or other social networks we often use emoticons to express what we are saying, but when it comes to professional missives, they just don't cut it.
Some experts do say that if you use a happy face there is no problem, but I cannot agree with this, they are completely unprofessional. Emoticons are used for talking to friends, and although we want to build this kind of loyalty with our clients, and for them to feel that we are on their level, emoticons in email marketing seem presumptious, you are assuming that level of relationaship.