Why do I need an email marketing system?

Written by Friday, 17 May 2013 10:48

Every type of business can use email marketing in some form or another. It can be used to create a monthly newsletter to let your customers know what you are doing, or it can be a message every week with new deals and it can even be used to send reminders to clientes that the renewal date of their insurance police is approaching.

Email Marketing No-No's

Written by Thursday, 19 September 2013 11:54

What not to do!

When executed properly, email marketing works. It’s tried tested and proven

But there are still many companies out there that are doing it so wrong. And it’s because of those companies that a lot of people still believe the email marketing and spam is the same thing.

An easy to use email marketing editor

Written by Friday, 10 May 2013 14:01

The BrotherMailer email marketing design editor for campaigns is one of the easier to use models that exists in the market today.

Using building blocks and the mouse to drag and drop, you can create a professional campaign in just a few minutes.

Today I will explain the basics of the system so that you can start your first campaign right now.

Every restaurant and bar has a use for email marketing campaigns, albeit sending an email about new deals, events at the location or special nights.

Email marketing can be useful for any company, but today we are going to look at how in can be used in the hostelery sector. I am going to give you some tips to improve your restaurant campaigns.

1. Customization, when you send an email to your friends or colleagues, you probably make it informal, email marketing messages should be a bit like that. Use their names and greetings, Hello John has a much better feel thant Dear Sir. With any good email marketing programme, it is very easy to do these steps, and let the customer feel a little more important.

Email marketing is one of the most effective ways that brands can tell the full story behind their products and services.

This is the view of online marketing expert Margaret Spencer, who stays companies cannot afford to ignore the luxury of being able to go into detail with their branded messages.

Some traditional and online marketing techniques do provide as much, although very few can offer sufficient advertising space at a low cost.

There are a number of key tests that marketers can take that will have a positive impact on an emailing marketing campaign, according to marketing expert Carolyn Nye.

Writing for practicalecommerce.com, Nye suggests that marketers need to be testing their subject line as a good line will prompt consumers 'to start the conversion process'. As a result, when marketers looking at their subject lines, don't look at their open rates - look at the end conversion rates.

Just because a customer decides to opt-out of receiving email updates from a company, doesn't mean they can't still contribute towards the campaign's success.

This is according to email marketing expert Lisa Wiese, who believes parting shots delivered by freshly 'opted-out' users can help brands pinpoint where they're going wrong.

The key is to always give users the chance to leave a few comments or tick a couple of boxes after hitting the dreaded unsubscribe button. Feedback can be used to fine-tune a campaign and ensure the brand doesn't make the same mistake again, writes Ms Wiese at business2community.com.  

Keep customer loyalty with dynamic content

Written by Monday, 18 February 2013 10:49

Email marketing is a great way to stay in touch with your customers, letting them know about your latest news and offers.  However, we must take into consideration the amount of emails that the average person receives in one day, and the importance of making our messages stand out.

The subject line is the reader’s first point of call; a bad subject line will have your campaign in the trash folder in the blink of an eye.  Personalise the email, but don’t go overboard, ensure it includes the basic point of the message and a call to action.  Consider using split line testing to make sure your title performs well.

Social media marketing may be getting more popular but email still has advantages over it, according to an industry expert.

Dawn Altnam, a self-employed blogger who covers a range of tech and marketing issues, has claimed that email still remains the top communication method in the business world.

 In her latest blog for business2community.com, she listed a number of reasons why an email marketing message is more likely to be read than promotional social media content.

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