When we chat with our friends on Facebook or other social networks we often use emoticons to express what we are saying, but when it comes to professional missives, they just don't cut it.
Some experts do say that if you use a happy face there is no problem, but I cannot agree with this, they are completely unprofessional. Emoticons are used for talking to friends, and although we want to build this kind of loyalty with our clients, and for them to feel that we are on their level, emoticons in email marketing seem presumptious, you are assuming that level of relationaship.
In the 21st century, we receive a lot of cold calls, sometimes more than one in one day, but do they work? For me, no.
I don't know what other people think, but I am sick of them. In one day last week I received more than 6 calls from a mobile phone company. I said I'm not interested, then just a little later I have his colleague on the phone with the same questions. I will absolutely never switch to this company! But it must work sometimes, right? Because if it never worked, surely they would stop.
The first part of your email marketing campaign that subscribers will see is your subject line, making it vital. In most cases, this is when the recipient decides whether or not to open the message. Today, many people use an inbox preview tool, the subject line and the first few lines must capture a reader’s attention immediately, if not, your message will be deleted and forgotten.
A few years back, best length for a subject line was less than 20 characters, however our customers here at BrotherMailer, have found better open rates recently with slightly longer subject lines. Try a subject line of around 25-30 characters for your next campaign, in the world of email marketing trying new things is an important step.