Rebecca Wey

Tuesday, 20 November 2018 00:00

With Black Friday rapidly approaching, all companies should be taking advantage of it. In mid-November many firms had already announced that the promotion will last well beyond the 23rd November.

Supported by data such as the study prepared by Criteo that shows how, in 2017, on the Wednesday before Black Friday, many vendors showed an interannual increase in sales of 32%, the largest increase of the whole week; Consumers are eager to buy throughout the week and this would be one of the reasons why firms should begin offers in the days leading up to the event.

Tuesday, 20 November 2018 00:00

Although many may think otherwise, most marketers say that the effectiveness of their email marketing campaigns is improving. This has been revealed by the conclusions of a recent study jointly undertaken by Return Path and Ascend2.

The report was generated after interviews with 88 marketing professionals. 60% of these work for companies focused on B2B, 22% do the same with B2C companies and 18% give their services to hybrid companies.

Tuesday, 20 February 2018 00:00

Google has now launched it's latest addition to the line of “Go” apps, Gmail Go.  They are essentially slimmed down versions of the original apps, aimed at lower spec mobile devices and those wanting to save space, time and money.

The new applications take up less room, and processes requests faster, saving data usage.

Tuesday, 20 February 2018 00:00

Content marketing is the best way to drive sales to your website, but very few companies actually have a plan to follow.

It is now mid February, but you still have time to get your plan put together.  We need to look at old strategies and see which ones worked, and which ones flopped.  We also need to research any new ideas out there.

A recent report by the Content Marketing Institute shows that a massive 83% of marketers feel that a content strategy is vital in increasing sales, which is an increase over the 74% who held this opinion a year before.  However, even with this huge percentages, only a measly 31% admitted to having created their own strategies.

Tuesday, 30 January 2018 00:00

BrotherMailer was mostly compliant with the GDPR before 2018, however the following are minor changes made to our system to comply with the new regulations.

There are now some differences in how you manage your contacts within the system, these are as follows:

When deleting a contact previously, they would be hidden in your account, and you could not retrieve this information without readding them to the list, at which point all data would be reinstated.

Thursday, 25 January 2018 00:00

In 1995 the Data Protection Directive was created, however, according to most sources more than 90% of data used has been created since 2014.  This means that the DPD is now out of date, and so the EU has decided to bring in the GDPR – General Data Protection Regulation.

The changes will become effective on the 25th May 2018, and will be enforced in all European countries, and will apply to all companies who use data for anyone living in those counties, regardless of where that company is based.  With Brexit looming, many have asked if this will affect the GDPR in the UK, the short answer is no, the government have confirmed on various occasions that the regulations will apply to the UK after Brexit.

Friday, 17 November 2017 00:00

Segmenting your email lists is a vital part of email marketing these days, but making sure it is done right is just as important.

Splitting your email lists into various smaller groups means that you can send these groups targeted emails based on any information you have about your readers.  

Lets look at the ways we can split data and how this can benefit us.

Thursday, 16 November 2017 00:00

BrotherMailer are known for going above and beyond in our support but did you know we can help your team with the more complicated areas of email marketing on site? 

Data migration, automation and the setup of email programmes are a perfect example of jobs that can be done on a one off basis by our special operations team. 

Thursday, 09 November 2017 00:00

In September Apple released their new iOS11, and this has brought a few changes to the Apple Mail app.  Here's what you need to know.

Almost 50% of mobile users are now iPhone users, so all marketers must ensure they understand the new operating system.

There have been some design changes, such as bolder fonts, redesign of the apps and a new look lock screen, but the main features which email marketers need to be aware of are these;

Thursday, 09 November 2017 00:00

We all know that the success of an email marketing campaign depends on your customers opening your message, but the open rates are not the only factor.

What do your readers do after they have opened it.  Is the CTA clear, is the content effective?

The majority of marketing platforms do provide you with data on open rates and clicks, but BrotherMailer offers so much more.

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